WhatsApp To Add New Features For WhatsApp Businesses
Recently, in Mumbai, India, an event was hosted by Meta CEO Mark Zuckerberg, who is also the owner of WhatsApp. During the event, Mark announced several updates and new features that will be added to WhatsApp. These include “WhatsApp Flows” and the introduction of “Meta Verified” for businesses, starting with Instagram and Facebook, which will eventually be rolled out to WhatsApp. In this post, we’ll discuss what these new features mean and the value they will bring to WhatsApp users, particularly in Kenya.
WhatsApp Flows: Meaning And Values To Its Users In Kenya
WhatsApp Flows are interactive, dynamic shopping experiences that take place directly within the app. They blend communication and commerce seamlessly, allowing WhatsApp users to explore products, ask questions, and complete transactions without leaving their chat threads. These immersive, guided shopping experiences are designed to make online shopping more engaging, convenient, and enjoyable.
Kenyan users will appreciate this update, as it makes business transactions easier and improves communication between businesses and customers on WhatsApp.
Mark Zuckerberg explained on his WhatsApp channel, “The first is WhatsApp flows, which lets businesses create customized experiences right within chats.”
WhatsApp Business Verification for Instagram, Facebook, and WhatsApp in Kenya
WhatsApp verification for businesses is an important feature that helps users in Kenya and around the world identify and trust legitimate business accounts. This verification process enhances the overall WhatsApp experience by promoting secure communication between businesses and customers. Verified business accounts will receive a green checkmark badge next to their name, signifying that the account’s authenticity has been confirmed by WhatsApp.
Mark also announced that Meta Verified will first be launched on Instagram and Facebook, before eventually becoming available on WhatsApp. On his WhatsApp channel, he stated, “We’re also going to offer Meta Verified to businesses—starting with Instagram and Facebook, adding WhatsApp over time. Meta Verified includes business authentication with a verified badge, proactive impersonation protection, access to account support, and features to help your business get discovered.”
In Kenya, where WhatsApp is widely used for both personal and business communication, business verification is especially significant. It helps businesses establish credibility, improve customer relationships, and provide more efficient services.
Furthermore, Mark added that Meta is expanding payment options in India to make it easier for users to buy from businesses within a WhatsApp chat.
Conclusion
In summary, Kenyans will be excited about the updates announced by Mark Zuckerberg at the recent event in Mumbai. The new features for WhatsApp, such as WhatsApp Flows and Meta Verified for businesses, will bring tremendous value to Kenyan users by simplifying business transactions and enhancing customer interactions. These updates are set to improve the overall experience for businesses and customers alike on WhatsApp.
