Low-Budget Branding For Small Businesses

Branding uses distinctive design to create a positive perception of your company and your products. You need to employ decent strategies to make an impression; so that whenever people hear about a product that you offer, you are always the first thing that comes to mind.
Branding helps customers know what to expect from your company. For it to impact your business, you may have to employ complex strategies which might be very expensive. The expense is mainly because it should tie everything about your business together; from your logo all the way printed material, office decor, and website. We’ve come up with tips for SMEs to help you hack branding with more cost-friendly options.

· Utilize social media
Despite its overwhelming growth, it is easier to say that the full potential of social media is yet to be met. As a small business owner, using social media will mean you reach in excess of 90 per cent of your target audience, regardless of the product you offer. It is also an area to explore prospects and enter new markets. You can use social media to cost-effectively sell your brand and make yourself synonymous with your audience. This is much easier than traditional advertising or in-person sales promotions.

· Make use of branded emails
You need branded emails to create emails@yourdomainname to ensure that your clients are confident. Once you have the emails created, having an email signature will also come along way to give your business credibility. We can help you get unlimited branded email accounts, you just have to email support@sasahost.co.ke for further assistance.

· Look for partnerships
Partnering NGOs, established businesses, institutions, and other charitable causes to drive community development is a very effective way to announce yourself within your target markets. In this way, people will want to find out more about you and even pay you a physical visit. Partnering reputable organizations and getting mentions on their websites or social media pages will effectively raise the level of trust in your enterprise.

· Figure out who you are trying to sell to
As a business owner, do not pump your focus on how to drive profits and what kind of products you want to sell. Take your time to try and understand your target markets. Study them based on age, gender, language, needs, dislikes, and likes. Once you understand them, device ways in which you can address their needs or solve their problems. Your products and services must address a certain need or shortfall within the target market.

· Blog consistently
Like I pointed out earlier, consistency is everything in branding. Making use of your blog will ensure you rank well in search engine result pages and, people get to understand things about your business. Storytelling will draw them in more easily.

· Be vocal about your values
Think about what you want to be known for. Once you know this, communicate to your target markets what you want to be known for. This will help you establish yourself in the minds of your target markets. Always aim to be as clear as possible when communicating and talking about your values.

· Create a branded website
Your website needs to look the part as well, and more so, fit in well with your social pages. The website should communicate what your business is about, and have professional photos of your company and branded products. Basically, it needs to create a positive perception alongside your social media pages.

Low-budget branding only needs good planning and execution, starting with what’s critical for your business. As you focus on your branding, let us help you with the tech stuff! We’ve got amazing stress-free hosting solutions for your business; catering for your website and emails. Get assistance from our support team anytime any day; we’re only one call away!