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Email Marketing: Tips to avoid the Spam Folder

Email marketing is a tried and tested promotional strategy to build a loyal following, create brand loyalty, and even increase sales from your online business. Email marketing involves collecting email addresses from potential customers and sharing content to increase user engagement. Whether you are a blogger, a small business owner, or running a huge e-commerce site, you don’t have to be a marketing expert to create and send email campaigns. We have tips and tricks you can use to guide you on your email marketing journey to avoid the spam folder.

But first, there are rules surrounding email marketing that you need to abide by to ensure your email strategies are not violating our established spam rules. We have a zero-tolerance stance against sending unsolicited e-mail, bulk emailing, and spam. Any user who sends out spam will have their account terminated with or without notice.

In previous posts, we’ve gone through how to get your customers to join your email list and how to create a killer email marketing campaign. In this guide, we have tips you can follow to ensure that your promotional emails don’t end up in the spam folder.

  1. Build your email list. Creating an email list from scratch can be a daunting task. While it can be tempting to purchase an email list for your email marketing efforts, this can easily backfire. Ensure that you only send your promotional emails to web users who have willingly signed up on your website, Facebook ads, links on your social media pages, or landing page to achieve the best results. If web users receive your emails without signing up for them, they will end up in their spam folder and decrease your chances of gaining a customer.
  2. Make the unsubscribing option available. Even though a potential customer has signed up for your promotional emails, they can still change their mind at any point. Make it easy for subscribers to opt out of receiving your email messages to avoid being marked as spam. While it can be disheartening to see people unsubscribe, it will help you focus your marketing efforts on customers who might be interested in doing business with you in the long run.
  3. Don’t send irrelevant content. A big part of a successful email marketing campaign is to ensure that the content you send adds value to your potential customers. Lackluster or irrelevant content can get you to the spam folder as most consumers are only interested in brands that enrich them. Create personalized emails to show your customers that you care about them and understand their needs.
  4. Check on frequency. The frequency of sending emails to your subscribers mostly depends on your business goals. Depending on your niche, this could be anywhere from daily, weekly, or monthly. The rule of the thumb is to ensure that you do not spam your subscribers. Sending out lengthy, endless emails might lead you to the spam folder. On the flip side, few emails can also hurt your marketing efforts. While research shows that three to four emails per month are effective, you can also give your subscribers the option to dictate how often they want to receive emails to avoid spamming.
  5. Identify yourself. Most people are wary of phishing emails, so you need to let them know who you are to avoid the spam folder. Ensure that any business information you share is not misleading and is consistent with the rest of your brand messaging.

To reap the benefits of your email marketing efforts in brand awareness, increased conversions, and a growing readership, you need to avoid the spam folder. Refining your email marketing strategy by following these practices will bring you closer to your online marketing goals.

For best results, using a business email address  shows your customers that you are genuine and increases the success of your email marketing campaign. Plus, we have email hosting solutions to aid your email marketing efforts. Get in touch with us at or live support for further assistance.

The Author

Janet M.

Janet is a digital media specialist with 4+ years of experience in technical writing for the web hosting industry. She is also passionate about creative writing and storytelling. She combines her technical knowledge with her creativity to produce engaging content that informs and captivates readers across various platforms.

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